This book, part history, part lettering insight, delves into the lettering work of show cards during early 1900. Influenced by sign writing and commercial penmen, the show card was a hand-lettered advertisement for new merchandise. Because they were temporary and required constant replacement, the need for rapidly produced show cards was frequent and demanding.
In 1914 the introduction of the Speedball bent pen nib allowed for quicker writing, which opened up lettering artists to a word of opportunity for experimentation. Early 20th Century Commercial Lettering Styles studies the tools, techniques, and principles of this lettering period in the hopes to provide inspiration and insight for calligraphers of all levels.
Paperback; 56 pages; 8.5” x 11”