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IAMPETH 2024 - Tamara Stoneburner - Measure Twice, Write Once - Layout & Design for the Calligrapher

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Item #: Iampeth2024-Stoneburner

Register at www.IAMPETH.com

We will have all the supplies you may need for your classes. If you would like to place a pre-order for pick-up at the conference, you may order directly online or by phone. Your pre-order must be placed prior to June 14. If you would like to preorder your supplies and pick them up at the conference we are happy to offer that service! Please use promo code : IAMPETH to alert us that your order is for pick up at the conference. You will not be charged shipping as your order will not be shipped to you. Instead on the first day of the conference you can pick up your preorder in our onsite store!

Please add the sku to the right to your order if you would like to pick up at the IAMPETH 2024 Conference.

Measure Twice, Write Once - Layout & Design for the Calligrapher by Tamara Stoneburner- Level: Beginner

Much of the hard work outlaid for any project happens well before putting ink to paper. It occurs during the pencil phase and is heavily responsible for the visual success of a piece. One can strive for technically excellent lettering, sure, but this is not enough to carry an artwork solely. One needs to know how to handle and arrange the lettering within any given space to fulfill its purpose properly and in a considered manner, whether it is for a certificate, a book inscription, a chart, or rendering poetry or lyrics for formal or personal usage. Layout & Design must be thoroughly worked through and planned first and foremost. Layout involves architecting space: creating a blueprint by determining margins, letter size, line lengths, interlinear spacing, and the hierarchy of elements from titles, subtext and subheadings, main body text and content, to the inclusion of graphics such as borders, logos, symbols, et cetera. Design is fleshing out the layout with an aesthetic personality: placing the elements of a layout in such a way as to harmonize and interact with one another within a space with no competition. Design emphasizes the visual focus of a piece for maximum impact, connection, and attention. What kind of colors, direction for the eye to follow, and graphic treatments are needed? This will be the deep-dive philosophy and agenda for this class: to further your lettering in becoming better presented.

Class Supplies:

  • Pencil
  • 9”x12” Borden & Riley marker pad
  • 12” ruler

OPTIONAL Class Supplies:

  • T-square
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Measure Twice, Write Once - Layout & Design for the Calligrapher by Tamara Stoneburner- Level: Beginner

Much of the hard work outlaid for any project happens well before putting ink to paper. It occurs during the pencil phase and is heavily responsible for the visual success of a piece. One can strive for technically excellent lettering, sure, but this is not enough to carry an artwork solely. One needs to know how to handle and arrange the lettering within any given space to fulfill its purpose properly and in a considered manner, whether it is for a certificate, a book inscription, a chart, or rendering poetry or lyrics for formal or personal usage. Layout & Design must be thoroughly worked through and planned first and foremost. Layout involves architecting space: creating a blueprint by determining margins, letter size, line lengths, interlinear spacing, and the hierarchy of elements from titles, subtext and subheadings, main body text and content, to the inclusion of graphics such as borders, logos, symbols, et cetera. Design is fleshing out the layout with an aesthetic personality: placing the elements of a layout in such a way as to harmonize and interact with one another within a space with no competition. Design emphasizes the visual focus of a piece for maximum impact, connection, and attention. What kind of colors, direction for the eye to follow, and graphic treatments are needed? This will be the deep-dive philosophy and agenda for this class: to further your lettering in becoming better presented.

Class Supplies:

  • Pencil
  • 9”x12” Borden & Riley marker pad
  • 12” ruler

OPTIONAL Class Supplies:

  • T-square
 

IAMPETH 2024 - Tamara Stoneburner - Measure Twice, Write Once - Layout & Design for the Calligrapher
 

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