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LetterWest 2025 - Hayley Francis - Client Logo Design: From Sketch to Vector
Item #:
LW2025-HF
Register at https://craftlakecity.com/letterwest
For more info on this workshop visit:
We’ve got you covered with all the supplies you’ll need for your workshops! To pre-order for pickup at the conference, simply place your order online or by phone before March 4, 2025. Feel free to add any other items from our site to your pre-order as well! Use promo code LETTERWEST at checkout to let us know your order is for conference pickup—no shipping charges will apply. Your pre-order will be ready for you to collect at our onsite store on the first day of the event!
Please add the sku to the right to your order if you would like to pick up at the LetterWest 2025 Conference.
Client Logo Design: From Sketch to Vector with Hayley Francis
Dive into the world of logo design and learn how to create a custom hand lettered logo from start to finish in this hands-on workshop led by Utah-based lettering artist Hayley Francis of Type Affiliated!
In this 4-hour class, Hayley will teach you how to create a custom logo for a client, walking you through each stage of the logo design process—from client strategy and ideation to sketching concepts and crafting a polished, functional logo. You’ll learn how to apply principles of hand lettering to transform a hand-drawn design into a completed, vectorized logo that captures clients’ unique value and helps them connect with their audience, while also looking awesome. Throughout the class, Hayley will also share experiences and insights into freelance topics like landing clients, working with feedback and more.
By the end of the workshop, you’ll have a finished logo and the skills to continue designing impactful logos for clients in the future!
Class Supplies:
- Mechanical Pencil
- Eraser
- Drawing Paper
- Tracing Paper
- Black Pens and Markers
- Pilot Precise V5
Shop Supplies for this Class:
One Mechanical Pencil
One Tracing Pad 9x12
One Sketch Pad 9x12
One Pilot V5 BLACK
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Optional Supplies:
A Variety of Black Markers and Pens
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Client Logo Design: From Sketch to Vector with Hayley Francis
Dive into the world of logo design and learn how to create a custom hand lettered logo from start to finish in this hands-on workshop led by Utah-based lettering artist Hayley Francis of Type Affiliated!
In this 4-hour class, Hayley will teach you how to create a custom logo for a client, walking you through each stage of the logo design process—from client strategy and ideation to sketching concepts and crafting a polished, functional logo. You’ll learn how to apply principles of hand lettering to transform a hand-drawn design into a completed, vectorized logo that captures clients’ unique value and helps them connect with their audience, while also looking awesome. Throughout the class, Hayley will also share experiences and insights into freelance topics like landing clients, working with feedback and more.
By the end of the workshop, you’ll have a finished logo and the skills to continue designing impactful logos for clients in the future!
Class Supplies:
- Mechanical Pencil
- Eraser
- Drawing Paper
- Tracing Paper
- Black Pens and Markers
- Pilot Precise V5
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